Open to work I'm open to new UX jobs and projects — remote or near Aarhus, DK.
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KMD XForm Next Generation

New product generation

KMD XForm was complex and hard to maintain, and non-technical users struggled with the interface.

In collaboration with other designers, I explored multiple concepts and built interactive prototypes, tested them with users, and collaborated on design and research artifacts — helping product management define a clear path for the next-generation platform.

  • Tags

  • Product

    KMD XForm Next Generation — B2B SaaS — forms and self-service

  • My role & contributions

    Primary UX Designer

  • Timeline

    2016-17

The Challenge

I had designed and prototyped KMD XForm Responsive Editor, which was the current product at the time. It was a good product in it's own right, however, it had issues, in particular being too complex for non-technical users.

Thus, we needed to rethink the product from the ground up with a focus on ease of use to be able to extend the user base beyond the technically minded.
I had designed and prototyped <a href='/portfolio/kmd-xform/responsive-editor/'>KMD XForm Responsive Editor</a>, which was the current product at the time. It was a good product in it's own right, however, it had issues, in particular being too complex for non-technical users.<br><br>Thus, we needed to rethink the product from the ground up with a focus on ease of use to be able to extend the user base beyond the technically minded.

The Process

I and fellow designers did a lot of research and concept development, including brainstorms, field user studies, competitor reviews, stakeholder workshops and usability testing.
I and fellow designers did a lot of research and concept development, including brainstorms, field user studies, competitor reviews, stakeholder workshops and usability testing.
I programmed this prototype for us to explore and user test the details of the experience.
A dark-themed HTML prototype of a content-first concept with an emphasis on the user-facing texts (middle pane).
A dark-themed HTML prototype of a content-first concept with an emphasis on the user-facing texts (middle pane).
Further exploration of the content-first concept.
Further exploration of the content-first concept.

The Solution

The concept and visual design was created in collaboration with other (senior) UX designers and a visual designer. Clickable HTML prototypes developed by me.
The concept and visual design was created in collaboration with other (senior) UX designers and a visual designer. Clickable HTML prototypes developed by me.
Open to work I'm open to new UX jobs and projects — remote or near Aarhus, DK.
How I can help Download resume Get in touch

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